SORENTO HEALTHCARE, ASIA-PACIFIC'S HEAVY METAL ROCKSTAR AT THE CLIO HEALTHCARE AWARDS 2010

The results for the prestigious Clio Healthcare Awards 2010 are just out. And the metals have been awarded with great scarcity. (Only 3 Golds awarded across the 10 categories). Leading India’s charge at the Clios was Sorento Healthcare Communications with three bronze metals.
In fact, Sorento has more metals than any other agency specialising in healthcare across Asia-Pacific. Apart from Sorento, McCann Healthcare, Mumbai was the only other Indian agency among the metals with one bronze.

Rajesh Rai, EVP & CCO, Sorento exclaimed, “Sorento’s triple metal haul is especially significant even in the Asia-Pacific context. It’s second only to Y&R Interactive, Israel who bagged 4 metals, and also topped the global tally.” Dinesh Ghosalkar and Sarvesh Raikar, Creative Group Heads add, “Even in the overall metals haul Sorento is at a prestigious No.4 in the world”.

The agency had 3 shortlists and all 3 have been honored with a metal. Sorento won 2 Bronzes in the Poster Category - ‘Knee – Osama/Bush’ and ‘Knee – Batman/Joker’. Illustrated exquisitely, the concepts brought together arch rivals for a good cause – to promote an arthritis therapy to doctors. The third Bronze came in the Direct Mail Category. Titled ‘Coffin’, the mailer was sent to diabetes patients highlighting the growing prevalence of leg amputations.

The team that worked on the entries include the Creative Group Head pair of Dinesh Ghosalkar and Sarvesh Raikar with teammates Rucha Patil, Abhay Patkar, Pritesh Rane (Illustrator), Sachin Bugade and Siddhesh Kadam.

Other winners in the Asia-Pacific region include: McCann Erickson, Tokyo, McCann Healthcare, Japan, Jeh United, Thailand, Euro RSCG, Australia, Grey Healthcare Group, Australia and URSA, Australia – one bronze each and Three Drunk Monkeys, Australia – one silver.

The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and communications, which celebrated its 50th Anniversary in 2009. This was the 2^nd edition of the Clio Healthcare Awards. The first edition – launched last year - only accepted work from agencies based in United States. The winners can be viewed at http://www.cliohealthcare.com.

Or at our facebook page: http://www.facebook.com/album.php?aid=246934&id=190494819750

Catch Sorento in the news at:

http://www.nbc12.com/Global/story.asp?S=13505596

http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1289710643337

http://www.campaignindia.in/Article/238813,sorento-and-mccann-healthcare-india-pick-up-bronzes-at-clio-healthcare-awards-2010.aspx

Sorento Healthcare Communications, India strikes thrice at Clio Healthcare Awards 2010 Shortlist

20th October 2010
CLIO Awards don’t need an introduction in the advertising world. Ask any agency professional living on this planet, and the dazzling CLIO trophy will feature on his/ her must-have list. The good news is, with the launch of Clio Healthcare Awards this honour can now be sought by advertising agencies specialising in the healthcare and wellness sector too.

The shortlist for the 2^nd annual Clio Healthcare Awards 2010 was declared today.In fact this is the first time ‘international’ entries were accepted in the competition. (The first edition – launched last year - only accepted work from agencies based in United States)

India’s Sorento Healthcare Communications, one of the country’s leading agencies in this space, made the cut with 3 shortlisted entries. The entries battled three rounds of rigorous judging by an esteemed international jury and had almost 235 agencies from 27 countries participating.

Rajesh Rai, EVP & ECD Sorento is all smiles. He says “Every year our endeavour is to produce brand solutions that set a global benchmark. I’m happy even this year, we’re up there with the world’s best”.

Dinesh Ghosalkar and Sarvesh Raikar, Creative Group Heads at Sorento were thrilled with the news.“We are glad that a body of the stature of CLIO has decided to honour healthcare advertising. The recognition was long overdue, given the world-class work that’s produced in the sector”. (The duo has collectively won almost two dozen International Awards at globally recognized platforms like the New York Festivals (Globals) and the RX Club, New York.)

The Gold, Silver and Bronze Awards will now be declared on the 12^th of November with a grand party at the Hudson Hotel in the New York City.

Entry details: The agency had two shortlists in the Poster Category - ‘Knee – Osama/Bush’ and‘Knee – Batman/Joker’. Illustrated exquisitely, the concepts brought together arch rivals for a good cause – to promote an arthritis therapy to doctors. The third shortlist came in the Direct Mail Category. Titled ‘Coffin’, the mailer was sent to diabetes patients highlighting the growing prevalence of leg amputations.

Clio Healthcare Awards: http://www.cliohealthcare.com

Title: ‘Knee – Osama/Bush’

Client: Sammy, Wockhardt
Executive Creative Director: Rajesh Rai
Creative Group Head (Art): Dinesh Ghoslakar
Creative Group Head (Copy): Sarvesh Raikar
Illustrator: Pritesh Rane
Graphic Designer: Sachin Bugade
Account Team: Dorelle Kulkarni, Sheron Thomas

Title: ‘Knee – Batman/Joker’

Brand/Client: Sammy, Wockhardt
Executive Creative Director: Rajesh Rai
Creative Group Head (Art): Dinesh Ghoslakar
Creative Group Head (Copy): Sarvesh Raikar
Illustrator: Pritesh Rane
Graphic Designer: Sachin Bugade
Account Team: Dorelle Kulkarni, Sheron Thomas

Title: ‘Coffin’

Brand/Client: NervJyoti Camp, Wockhardt
Executive Creative Director: Rajesh Rai
Creative Group Head (Art): Dinesh Ghoslakar
Creative Group Head (Copy): Sarvesh Raikar
Copywriter: Rucha Patil
Art Director: Abhay Patkar
Production Design: Rajendra Bitling
Graphic Designer: Sachin Bugade
Account Team: Dorelle Kulkarni, Ruchi Shah, Sneha Hariharan