Wednesday, October 26, 2016


Standing by patients through our dedicated programs is something we are proud of. And now, adding to that list, is the IAMHER2 initiative, our specialised program for HER2 breast cancer patients.

The first of its kind in India, IAMHER2 is a completely unbiased support service that brings HER2 positive BC patients and their caregivers in touch with the best treatment options. Going beyond that, the initiative creates an entire resource ecosystem – facilitating affordable testing and treatment, along with ancillary services like counselling, nutrition and psychological support.

IAMHER2 has, along its journey, held the hands of many women and helped them deal with the condition. On the 13th of October 2016, (Metastatic Breast Cancer awareness Day), we took another significant step, by launching Crossroads – a film about courage, faith and above all, hope.’

Crossroads is the story of Surekha, a HER2 breast cancer survivor who chose hope over overwhelming circumstances. Follow the link below to watch Crossroads. Share it, talk about it. Because the more people know about HER2 BC, the more will women like Surekha get a new lease on life.

We didn’t stop there, though. To ensure Surekha’s story spread across social media, her experience was also posted on The Logical Indian on the 10th of October. 

There are many such stories waiting to be heard – stories of trials and tribulations, stories that inspire and instil hope, stories that touch our hearts. If you, or anyone you know has a story you would like to be heard, do share it with us.

It is only through connecting the dots that we can understand the whole picture about breast cancer. That, is one of the ways we can show our support. 

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