Sorento spreads its wings to cover the globe

Asia’s first healthcare agency to be a part of Indigenus.

The caliber to create great ideas and expertise has got Sorento Healthcare Communications into a global network called Indigenus. With 14 healthcare agencies around the world as its part, Indigenus is famous for its unique proposition ‘taste the local in your global’. This means Sorento can now give its brands a taste of local-global solutions and that too piping hot.

Within just 7 years, this enthusiastic agency has achieved remarkable success, enough to make heads turn in the advertising fraternity. Sorento has recently bagged a Cannes Lion for its famous Enemies entry (Knee Osama/Bush & Knee Batman/Joker); proving the world that it’s not just any other healthcare agency. With Clios, Abby, Big Bang Awards in its kitty, Sorento today ranks as one of the best agencies in India.

All in all, the first half of 2011 has seen a glorious side of this promising agency. And now with a global network in its name, Sorento is sure to weave success stories for its brands as well as for itself in near future. Catch them on www.sorentohealth.com

To taste the flavour of Indigenus, log on to http://www.indigenus.net/

Sorento tames the Lion in first shot

India’s only healthcare agency to win a Cannes

Cannes, every year, is famous for weaving great success stories. One of them, this year, was a story called Sorento Healthcare Communications. It’s this agency who entered in Cannes for the first time and came home with a whooping Outdoor Lion, Bronze for its famous ‘Enemies’ entry.

To promote an arthritis therapy to doctors, this campaign was created for Wockhardt for its brand Sammy. It’s exquisitely illustrated bringing together two arch rivals for a good cause – Osama & Bush as well as Batman & Joker. An individual entry Knee Osama/Bush also earned a nomination in the Design Lions category.

This passionate agency has also won Clios, Abby, Big Bang Awards and many other international healthcare awards. Its ‘we-beg-to-differ’ attitude and caliber has got heads turning in the advertising sphere. Also, it’s now a part of an independent global network called Indigenus. No doubt, Sorento is today one of the best agencies in India.

With prestigious awards year after year and a global network in its name, Sorento Healthcare Communications is sure to be in news in coming years. Catch them on www.sorentohealth.com.

To view other winning entries, visit http://www.canneslions.com/work/

Sorento Healthcare sets a benchmark at Goafest 2011;

the only healthcare agency to win a Gold Abby!!!

The Goafest 2011 Creative Abby Awards night on 9^th April opened up a new perspective towards advertising. Surpassing all the mainstream entries in the OOH category (cosmetics, toliletries and heathcare), Sorento Healthcare plunged ahead to grab a Gold Abby!

It’s this ‘house of uncommons’ that is striking international awards one after the other for last three years in a row: gold and silver at RX Club awards 2008 (a prestigious award in the healthcare industry worldwide); two gold metals at RX Club awards 2009, and three bronze at Clio Healthcare 2010.

A proud moment was when the team of Sorento received the trophy from one of the Creative Gurus of Indian advertising K. V. Sridhar aka Pops, who was all praise for the entry. The winning ad titled ‘Knee – Osama/Bush’ is exquisitely illustrated bringing together two arch rivals for a good cause – to promote an arthritis therapy to doctors.

The team that worked on the entry includes the Creative Group Head pair of Dinesh Ghosalkar and Sarvesh Raikar, ably supported by Sachin Bugade and Pritesh Rane (Illustrator). Commenting on the winning entry, Rajesh Rai, EVP and CCO, Sorento exclaimed, “The hangover of Clio was still on and Abby happened. We’re overwhelmed and that’s our motivation”.

The only other winner in the same category was Creativeland Asia who won silver for their Medimix entry. With lots of awards in their name and great ideas on their mind, Sorento Healthcare is one of the frontrunners in healthcare advertising. Catch them on www.sorentohealth.com.

To view other winning entries, visit http://goafest.com/goafest2011/home.htm