Tuesday, June 28, 2011

Sorento tames the Lion in first shot

India’s only healthcare agency to win a Cannes

Cannes, every year, is famous for weaving great success stories. One of them, this year, was a story called Sorento Healthcare Communications. It’s this agency who entered in Cannes for the first time and came home with a whooping Outdoor Lion, Bronze for its famous ‘Enemies’ entry.

To promote an arthritis therapy to doctors, this campaign was created for Wockhardt for its brand Sammy. It’s exquisitely illustrated bringing together two arch rivals for a good cause – Osama & Bush as well as Batman & Joker. An individual entry Knee Osama/Bush also earned a nomination in the Design Lions category.

This passionate agency has also won Clios, Abby, Big Bang Awards and many other international healthcare awards. Its ‘we-beg-to-differ’ attitude and caliber has got heads turning in the advertising sphere. Also, it’s now a part of an independent global network called Indigenus. No doubt, Sorento is today one of the best agencies in India.

With prestigious awards year after year and a global network in its name, Sorento Healthcare Communications is sure to be in news in coming years. Catch them on www.sorentohealth.com.

To view other winning entries, visit http://www.canneslions.com/work/

1 comment:

  1. Totally overwhelmed...now waiting for the trophy!! :P