Thursday, April 14, 2011

Sorento Healthcare sets a benchmark at Goafest 2011;
the only healthcare agency to win a Gold Abby!!!

The Goafest 2011 Creative Abby Awards night on 9th April opened up a new perspective towards advertising. Surpassing all the mainstream entries in the OOH category (cosmetics, toliletries and heathcare), Sorento Healthcare plunged ahead to grab a Gold Abby!

It’s this ‘house of uncommons’ that is striking international awards one after the other for last three years in a row: gold and silver at RX Club awards 2008 (a prestigious award in the healthcare industry worldwide); two gold metals at RX Club awards 2009, and three bronze at Clio Healthcare 2010.

A proud moment was when the team of Sorento received the trophy from one of the Creative Gurus of Indian advertising K. V. Sridhar aka Pops, who was all praise for the entry. The winning ad titled ‘Knee – Osama/Bush’ is exquisitely illustrated bringing together two arch rivals for a good cause – to promote an arthritis therapy to doctors.

The team that worked on the entry includes the Creative Group Head pair of Dinesh Ghosalkar and Sarvesh Raikar, ably supported by Sachin Bugade and Pritesh Rane (Illustrator). Commenting on the winning entry, Rajesh Rai, EVP and CCO, Sorento exclaimed, “The hangover of Clio was still on and Abby happened. We’re overwhelmed and that’s our motivation”.

The only other winner in the same category was Creativeland Asia who won silver for their Medimix entry. With lots of awards in their name and great ideas on their mind, Sorento Healthcare is one of the frontrunners in healthcare advertising. Catch them on

To view other winning entries, visit

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